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From swiping right to virtual receptionists: the surprising ways GenAI is being used

Surprising ways Generative AI is being used

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Generative artificial intelligence (GenAI) isn’t just powering futuristic tools or tech demos, it’s also quietly weaving itself into everyday activities. From how we meet people, to how businesses answer phones, to how content is created and competitions are run, GenAI is changing the way we interact online. Some uses are obvious. Others might surprise you.

Key Takeaways:

Swiping right: AI in dating apps

Many dating platforms now use AI behind the scenes to:

  • Match users based on preferences and behaviour
  • Suggest profiles you’re more likely to engage with
  • Flag fake accounts or suspicious behaviour

 

Some users are even turning to GenAI to help write messages or polish dating profiles. While that might boost confidence, it’s worth remembering that over-polished or unusually fast-moving conversations can also be a red flag for romance scams.

Virtual receptionists and customer service

Businesses are increasingly using AI-powered chatbots and virtual receptionists to answer calls, book appointments and respond to customer enquiries, often 24/7.

These tools can:

  • Handle common questions quickly
  • Reduce wait times
  • Free up staff for more complex tasks

But they also rely on access to customer data. That makes strong security controls, limited data collection and clear privacy settings essential.

the new AI Generation

Footy tipping and predictions

From office tipping comps to online sports platforms, GenAI is being used to:

  • Analyse player stats and team performance
  • Generate predictions and insights
  • Create automated summaries and commentary

While it can make tipping more competitive (or controversial), it’s a reminder that AI systems often rely on large datasets, and not all platforms are equally transparent about how data is collected or used.

Creating podcasts, videos and content

GenAI is transforming content creation. Today, AI can:

  • Draft podcast scripts and show notes
  • Generate voiceovers or synthetic voices
  • Edit audio, video and written content

For small businesses and creators, this can be a huge time-saver. But it also raises questions about copyright, consent and impersonation, particularly when voices or likenesses are cloned without permission.

Where the risks come in

As GenAI becomes more common, cyber criminals are taking notice.

AI-generated content can be used to create convincing phishing emails and messages, impersonate real people or businesses, and scale scams faster than ever before.

The more familiar AI feels, the easier it can be to trust something that shouldn’t be trusted.

Staying safe in an AI-powered world

You don’t need to avoid GenAI, but you do need to use it wisely. Here are some tips to stay safe in an AI-powered world:

Be cautious about what personal information you share

Check privacy settings and data usage policies

Be alert to interactions that feel rushed, polished or unusual

Verify requests for money, access or information through another channel

Complete the Cyber Wardens Safe AI for Small Business course

Awareness is your best defence

Generative AI is reshaping how we connect, work and create, often in helpful and innovative ways. But understanding where it’s being used, and how it can be misused, is key to staying cyber safe.

To learn more about navigating new technologies safely and spotting scam tactics early, explore our course catalogue and enrol in the free Cyber Wardens training program.

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